Union Assurance PLC, Sri Lanka’s longest-standing private Life Insurer, has partnered with the Sri Lanka Institute of Marketing (SLIM) to launch the Union Assurance Agency Management Development Programme, a structured leadership development initiative designed to strengthen leadership capabilities across its Agency Distribution channel.
The Sri Lanka Institute of Marketing (SLIM), the National Body for Marketing in Sri Lanka, advances marketing excellence through quality education, professional qualifications, leadership development, and research, empowering professionals and organisations to drive business growth and contribute to national economic prosperity.
The partnership was formalised through the signing of a Memorandum of Understanding (MOU) recently, marking another significant milestone in Union Assurance’s ongoing commitment to nurturing future-ready leaders and developing a high-performing sales force.
Developed specifically for the Agency Management Team, the programme is designed to equip participants with critical leadership competencies required to navigate an evolving business landscape. The curriculum will focus on key areas including Leadership and Culture Building, Situational Leadership, Building High-Performance Teams, Decision Making and Problem Solving, and Business Finance for Leaders.
Through this collaboration, participants will benefit from industry-recognised learning experiences delivered in partnership with SLIM, enabling them to strengthen their leadership effectiveness while driving sustainable business growth and performance across their respective teams.
Commenting on the partnership, Imtiyaz Aniff, the Chief Agency Officer at Union Assurance, stated, “At Union Assurance, we believe strong leadership is fundamental to building a resilient and high-performing organisation. Our Agency Distribution channel continues to play a pivotal role in delivering value to our customers across the country, and investing in the development of our leaders is essential to sustaining that success. Through this partnership with SLIM, we are empowering our Agency leaders to strengthen their capabilities, broaden their perspectives, and develop the skills needed to lead high-performing teams, drive sustainable growth, and deliver on our promise of protecting the progress of all our stakeholders in an increasingly dynamic environment.”
Chamil Wickremasinghe, Chief Executive Officer of the Sri Lanka Institute of Marketing (SLIM), stated, “As the National Body for Marketing in Sri Lanka, SLIM is committed to developing future-ready leaders and strengthening professional capabilities across industries. Our partnership with Union Assurance reflects a shared dedication to continuous learning, leadership excellence, and professional growth. Through initiatives such as this, we aim to equip professionals with the knowledge, skills, and strategic thinking needed to embrace change, drive innovation, enhance organisational performance, and contribute to sustainable business growth and national economic prosperity.”
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed nearly four decades of success with a Market Capitalisation of Rs. 43.1 Bn and a Life Fund of Rs. 102.1 Bn as of end June 2026. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 3000-strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.
Union Assurance PLC is licensed by the Insurance Regulatory Commission of Sri Lanka (IRCSL).
