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Inviting all writing enthusiasts! Sri Lanka’s trailblazing Life Insurer, Union Assurance PLC, launched an industry-first blog competition, ‘BLOG IT’ on September 1st, 2022 in recognition of Life Insurance Awareness month falling in September. All fervent writers are encouraged to submit their entries for BLOG IT via https://lnkd.in/gxFCcH2R by September 25th, 2022. Winners of the competition will be rewarded with gifts worth Rs. 180,000 along with the opportunity to have their work published on the Union Assurance website and social media.

Union Assurance is committed to insuring lives and empowering people to achieve their dreams. BLOG IT is an extension of this purpose. The novel competition has been designed to encourage talent in Sri Lanka to express their views on ‘The Importance of Life Insurance’ via an essay, poem, or story. Winners will be selected based on the quality and creativity of their submissions, upon review from an independent academical professional.

The Chief Marketing Officer of Union Assurance, Mahen Gunarathna, said, “The Life Insurance Awareness Month is a global movement dedicated to educating the public about the pertinence of obtaining financial security to lead wholesome lives. This year, Union Assurance is proud to launch BLOG IT – a competition providing a platform for our talented writers to share their thoughts on this. BLOG IT is also the first of its kind in the industry, and we are excited to take a leadership role in facilitating our writing enthusiasts to showcase their abilities. I wish all the participants good luck and am thankful for their participation.”

As Sri Lanka works towards recovering from its current financial challenges, Union Assurance is dedicated to improving financial literacy across communities to protect individuals and families against financial volatility. BLOG IT and many other initiatives have been planned by the company during this Life Insurance Awareness month to accomplish this purpose.

Union Assurance is a part of the John Keells Group. It is among the most awarded Insurance companies in Sri Lanka, completing over three decades of success with a market capitalization of Rs. 15.7 Bn, a Life Fund of Rs. 51.5Bn, and an investment portfolio of Rs. 59.3Bn as of June 2022. Set to empower the Sri Lankan Dream, Union Assurance offers Life Insurance solutions that cover education, health, investment, protection, and retirement needs of Sri Lankans. With an over 3,000-strong workforce, the Company has been recognised as a Great Place to Work© for nine consecutive years. Union Assurance continues to invest in people, products, and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry, with being the number one for Million Dollar Round Table (MDRT) in Sri Lanka in 2021.