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Union Manushyathwaya: CSR Brand of Union Assurance forms its endeavours to deliver positive contribution towards the community

The CSR initiatives of Union Assurance PLC are centered on one, strongly championed objective - creating healthy and happy communities around the country. In converging all initiatives of social responsibility with this objective, UA has brought all CSR endeavours under one unique brand, titled, ‘Union Manushyathwaya’ – Danuwath, Suwapath, Yahapath Hetak.

Enduring support of the respective authorities and positive contribution of the UA staff members across the branch network has led Union Manushyathwaya to successfully conduct over 50 Dengue Awareness Programs, over 100 Thalassemia Awareness Programs and 45 Diabetes Awareness Programs.

Dengue Awareness Programs schedule for the year 2017 was structured including a set of House-to-House visit programs, Sharamadana Campaigns, Leaflet Campaign, Sticker Campaign and a special Dengue Pilot project which was conducted for the first time in Sri Lanka. Total of 12 House-to House visit programs along with a successful Shramadana Campaign, 39 Leaflet distribution programs and a Sticker Campaign was scheduled to support the efforts in the process of building awareness on prevention of Dengue disease.

The first ever dengue pilot project executed within Sri Lanka which was commenced on 5th of January 2017 in Kirulapana, Siddharthapura Housing Scheme successfully completed the first phase of the project on 20th January 2018. This special project was aimed at initiating behavioural changes of the children within the community to address the dengue issue.

In addition, campaigns were carried out to raise awareness and prevent the spread of diabetes. 47 pre-scanning sessions were carried out during these programs to diagnose potential patients and necessary advice was provided to them on controlling their blood sugar levels and leading a healthy lifestyle. To further expand the reach of creating awareness UA initiated a Direct Mailer campaign to mark the International Diabetes Day 2017 on 14th November.

UA was able to provide invaluable support towards controlling another severe blood disorder by conducting thalassemia awareness and prevention campaigns as well. In order to support the initiatives UA conducted 30 Thalassemia awareness programs and over 75 blood screening programs to increased levels of awareness and to reduce the spread of this disorder. All these programs were organized with the extended support and collaborative efforts received from National Thalassemia Centre – Kurunegala and Hemal’s Adolescent & Adult Thalassemia Care.

Union Assurance looks at creating a healthier and secure community in line with their overall ethos of building partnerships with their customers that is based on the delivery of transparency, respectfulness, and convenience. The Company will continue to deliver on its promise of trust, with more programmes designed to foster healthier communities in the future. These efforts will be further strengthened under the banner of Union Manushyathwaya.