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Union Assurance Raises ahead in its Digital Journey to the Future

Digital communication and technology methods are increasingly being used by corporate entities in Sri Lanka. Union Assurance embraced the digitalization of its operations and service very early and has, today, become a key trendsetter in Sri Lanka that uses digital marketing in a novel and innovative ways. Its digital journey is not limited to activating websites and maintains social media accounts: key in this journey is the way the company has delivered its brand promise through convenient and transparent insurance by using of digital technology to empower advisors in their day to day activities.

As a result of these digital innovations, an individual seeking to invest in a life insurance policy does not have to go through the traditional hassle in order to do so. Today, all they would have to do is to approach a fully trained insurance advisor who is empowered digitally. Currently, Union Assurance has provided its insurance advisors with tablet devices and have enabled them to gain information on behalf of their customers through the internet – for instance, today’s Union Assurance Insurance Advisor is able to get a quotation instantly through this digitally connected platform, saving time and providing convenience for his/her customers. This process now covers the complete path of a life insurance sale including fact finding, submission of proposal digitally and the back-end systems are geared to underwrite life insurance proposals through the system with minimum human involvement.

The Company is always on the look our for smart, driven individuals and actively invites interested parties to apply through its dedicated web portal located at www.lifeplanner.lk . Further, individuals who are recruited through this method are provided with up to the minute training and are given access to a wide e- learning library to answer all their questions. Additionally, key insurance activities such as Underwriting, are now fully digitized successfully utilizing management and information systems. To make customer dealings even more convenient, the Company’s Customer Portal is now fully active and actively serves the needs of a large number of its existing customers.

Union Assurance has developed a close bond with its customers through its activations on social media platforms such as Facebook, Youtube, and Linkedin. As a result of its holistic approach to digitalization, there remains no doubt that the Company is forging ahead in to the future, hand in hand with its valued customers. Through these customer centric portals the Company has managed to stay on top of consumer demands and needs, and has managed to provide a service that addresses these needs wholly.

Despite its enormous success in the digital field – the Company is not about to rest on its achievements. The Company expects to continue to innovate on an ever- changing platform in order to bring the utmost in its promise of ‘trust’ to its valued consumers. Union Assurance will cruise ahead by guaranteeing to all its stakeholders with convenience, transparency, and respect in all its dealings.